NEWS

Enslaved Sales Poor Due To "Busy Holiday Season"


Enslaved: Odyssey to the West hasn't sold so well to date, and while the game was one of the best in 2010, Namco Bandai attributes the games' poor sales to a "busy holiday season".

In an interview with Siliconera, Namco Bandai's VP of marketing Carson Choi said;
"It really didn’t do what we anticipated,” said Choi when asked if it performed as it should have.

“To be perfectly frank, I think as a company prior to us reforming this organization, going to market, I think the game went to market at a very busy season. It launched in the midst of a busy holiday season. Last year, there were like 4000+ games for consoles.

“We didn’t do a good job finding the right time for it because when you look at the quality of the game it speaks for itself. An 80+ rated game is guaranteed a hit. We got DLC that came out that got 10 out of 10.”

Choi added: “Ultimately, I think that game had the quality needed to address the gamers. I think it’s a matter of getting into the market at the right time, which is something you will see us do much better.”
Choi then added that we may not have seen the last of Enslaved.
“I can assure you, a title like Enslaved, and every title we’ve worked on in the past we’re going to re-examine them and say what is the potential for the game? We’ve been doing a lot of studies, consumer engagement, and community engagement… let’s put it this way one of these days stay tuned there will be more news to come.”
Sales to date only put the title at barely 500,000 units sold.