"Thanks to this great partnership with Activision and GameStop, we have an incredible opportunity to offer gamers something truly unique," said Ken Rosman, Studio Head, Radical Entertainment. "In addition to just seeing themselves in the game, the winners will actually be able to locate their virtual selves and shape-shift Sgt. James Heller into their likeness. Radical wouldn't be where it is today without our fans, and this is just another way for us to thank them for all their support."