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2K Re-Ups On NBA Multi-Year Deal


2K has signed a multi-year deal with the NBA to continue producing licensed video games.

This year's edition of NBA 2K series, NBA 2K11, has sold over 5 million units worldwide. NBA 2K11 is also Take Two's top selling sports title in their history and the highest grossing NBA title in the franchise's 13 year existence.
The top-selling NBA 2K series continues to be a pillar of Take-Twos foundation for growth, T2 CEO Strauss Zelnick said on the new deal.

Were confident that our renewed partnership with the NBA will extend the unparalleled success of this franchise. Were thrilled to be in business with David, Adam and the entire team at the NBA.
Adam Silver, Deputy Commissioner of the NBA, added,
2K Sports provides our fans with an incredible gaming experience, one
that captures both the excitement of our game and the athleticism of our players.

Coming off a record-breaking year with NBA 2K11, we look forward to continuing our successful partnership.
I'm going to go ahead and call NBA 2K11 the best sports game of the past 10 years, it's that good.