EA Goes Large, Announces 'Battlefield 3' As 2011 GotY

If you ask EA's CEO John Riccitiello what he thinks of DICE's upcoming shooter, Battlefield 3, he's going to tell you that it's already 2011's Game of the Year.

Speaking at the Goldman Sachs Technology and Internet Conference, Riccitiello stated,
"I've made no excuse for the reality that I want market leadership in the first-person shooter game business," he said. "In many ways I feel that we created the first mass market first-person shooter with Medal of Honor and unfortunately with the transition to the PS3 era we lost that. We're after it now.

"There's a great thing about an annual franchise, whether it's us or our competition; when you've got that annual franchise it's a meal ticket, it can generate a great deal of income.

"One of the problems with an annual franchise is you don't take the time to reengineer the underlying codebase so that it's as 'next-generation' as it can be," he added.

"We think there's a window of opportunity here. We've been investing for three years to build Battlefield 3. I think it will stand up as the best product in the industry this year... and we're going dead at 'em."
Battlefield 3 will run on EA's Frostbite 2 Engine and will sport up to 64 player multiplayer on the PC and 24-player multiplayer on consoles.

The game is out later this year.