EA Labels boss thinks 'Battlefield' is the best shooter out there

EA Labels head man Frank Gibeau thinks that Battlefield is the best shooter on the market and will only continue to get better.

In a recent interview with IGN Gibeau stated that the Battlefield franchise is tops when it comes to first person shooters.
“There’s no other shooter on the market that does what Battlefield does,” he said. “The mix of vehicles and infantry combat with fully destructible environments in very large levels, nobody matches that. Until they do, we have a unique position, and I think we have a great position.”
Gibeau also detailed just how far the Battlefield franchise has grown over the years.
“From Bad Company to Bad Company 2 to Battlefield 3, we’ve grown that business from 3 million units to 18 million plus. The quality has gotten better. The technology has gotten better. We’ve done new things with the experience. We don’t feel like we’ve reached a barrier that says, ‘oh, we’re out of ideas to innovate.’ I think the idea that in real time, you knock a skyscraper down right into the middle of the level, it completely changes the whole game. You can imagine. And be rest assured that we have more levels like that.”
Gibeau then spoke on room for improvement in the FPS genre;
“We feel very confident that we’ll be able to continue to make better and better Battlefields,” he said.

“Our idea is to leap ahead using gen 4 and Frostbite 3 to drive the shooter category and grow Battlefield and give fans what they want,” he said. “We feel very confident that we’ll be able to continue to make better and better Battlefields. At the same time, we have a great rotation. We’ve got Battlefield. We’ve got Titanfall. We’ve got Battlefront. We feel pretty good about that mix. They all do something very different. That’s the trick. The more that these things feel the same, that’s when the category starts to fall away. I don’t see that happening yet. I think we’ve got plenty of opportunity in gen 4, with eight times the computing power of the last gen, plus all the new online features, plus a lot of things like SmartGlass integration with Commander mode, where we’re going to continue to give shooter fans and those big franchise buyers bigger and bigger experiences.”
Battlefield 4 is due out in October for the PC, PS3, and 360.