“We’ve been working on this for some time,” she said. “We’ve been launching our own Uplay shop, and we wanted to make sure we offer a good experience from the start so we had to work on both the technical setup and all the negotiation with partners, and we thought the timing was good after the release of very strong PC titles from Ubisoft but also from partners.”

“We are also talking to many more partners, we’re looking into adding more partners to the Uplay shop in the coming weeks and months,” Perotti continued. “So we want to have a broad offer, and we also want to provide another place maybe for some of the indie developers or smaller publishers to get in touch with an audience and we have a pre-launch user base that we think can be also beneficial to these developers and publishers.”