NEWS
by Mark Barley
BioWare: Companies have to be strong to survive "EA's bear hug"
When BioWare was purchased by Electronic Arts, the only way they survived was to already have a well established business model.
Former BioWare co-founder Greg Zeschuk, speaking recently with Polygon, stated that if a smaller developer is to survive EA's buyout they'll have to be strong.
“I think one of the reasons that we survived and succeeded within EA was that our company was mature enough and there was enough good people throughout to handle the EA bear hug — something that is well meaning but vigorous."
“We needed to be strong to survive that and I think we did and you evolve from that as well.”
BioWare is one of many developers purchased by Electronic Arts but they are one of the only one's left standing as a more-independent developer. “We needed to be strong to survive that and I think we did and you evolve from that as well.”
Before being purchased by EA, BioWare was responsible for gaming franchises such as Baldur's Gate, Neverwinter Nights, Star Wars: Knights of the Old Republic, and Jade Empire.