American McGee apologizes for EA statement

American McGee of developer Spicy Horse has apologized for his recent not-so-friendly comments towards EA.

In a recent Reddit AMA session, McGee stated that EA "tricked" gamers into thinking that Spicy Horse's most recent title, Alice: Madness Returns was a horror title. In reality, he said, it's just more a thrill title. McGee has since taken to his blog to address the backlash that has swirled since.
“To my surprise,” he wrote, “this ignited a firestorm of press coverage from the game media. It attracted a few pissed messages from EA. Some readers have even suggested this has killed any possibility of my ever being employed by a game publisher again.

“Allow me to expand on my original post while at the same time making a correction (call it a retraction if you like). “Tricked” is the wrong word. I take that back. Apologies to EA and anyone else whose feelings were hurt. Electronic Arts doesn’t trick customers into buying things.

“They carefully apply proven marketing techniques to achieve the desired customer response. If they were bad at this sort of thing they’d have been crushed by their competitors long ago and you’d be playing Madden Football from Activision or Atari or something.”
McGee then states in his apology that very often the developer and marketing firm (publisher) often have disagreements but it usually leads to a pot of gold at the end of a rainbow.
“Beyond that,” he continues, “there has always been and likely always will be tension between publishers and developers over stuff like this. Truth is, publishers are giving audiences what they want – again, if they weren’t they wouldn’t stay in business very long.

“Maybe I don’t agree with where gaming content seems to be going – but isn’t that the prerogative of aging creators? To complain that things are too loud, too bright or too fleshy?”

“At the end of the day, I’ve got (well, had) a good relationship with EA. They helped put my name on the map. They funded two of my favorite creations. And they helped me bring strikingly original content to a gaming world that often seems dominated by bullets and boobs.

“I can’t and don’t fully fault them or their marketing for whatever the “Alice” games might or might not have done sales-wise. As a developer, do I grumble into my beer about how it could have been different if only… ? Sure do! But I also recognize my own faults, and actions which are to blame for things not being 100%… or for inadvertently igniting firestorms.”
Did you play Alice: Madness Returns?