NEWS
by Mark Barley
Ubisoft not worried about 'Call of Duty' when it comes to 'Far Cry 3'
Far Cry 3 developers Ubisoft Montreal have stated they aren't too worried about Black Ops II being released so close to their upcoming shooter.
In a recent interview with MCV Ubisoft's brand manager Henri Guay stated that even though Far Cry 3 was delayed from an original September release, they are not worried about clashing with Call of Duty: Black Ops II.
“Far Cry has always been a little bit off the map in terms of the offer that it gives,” Guay stated, “People are going to continue to play Call of Duty and people are going to look for experiences that give them something a little bit different. We feel we’re in a comfortable spot.”
“I think we’re in a lucky situation where Ubisoft,” Guay continued, “through all levels of the organisation, was ready to make a commitment to the brand. To have the support at an organisation level to say we’re committed was great.”
“Far Cry 3 is a big game and there’s an expectation,” Far Cry 3 product manager Dan Hay added, “We wanted to make it as great as it absolutely can be,” he said. “There were a couple of things we were talking about cutting from the game that I just couldn’t bear to take away from the consumer. So the reality is that we have made a very strategic choice.”
Far Cry 3 is due out at the end of November, with a PC release coming in December.
“I think we’re in a lucky situation where Ubisoft,” Guay continued, “through all levels of the organisation, was ready to make a commitment to the brand. To have the support at an organisation level to say we’re committed was great.”
“Far Cry 3 is a big game and there’s an expectation,” Far Cry 3 product manager Dan Hay added, “We wanted to make it as great as it absolutely can be,” he said. “There were a couple of things we were talking about cutting from the game that I just couldn’t bear to take away from the consumer. So the reality is that we have made a very strategic choice.”