Rumor: Blizzard Developing Free-To-Play Title

According to a new rumor floating about Diablo III developer Blizzard is creating a free-to-play title to be announced at a later date.

Develop is citing a close source to the matter stating that the developer has plans on expanding their horizons to the free-to-play models.
“It certainly is possible, if we find ourselves in that circumstance, or if we come up with a game where we think that’s the right business model, the most appropriate for players to experience it,” Blizzard COO Paul Sams said during BlizzCon 2011.

“We don’t have any opposition to the concept, it’s just that at this point we haven’t decided to make a game where that is the model. But that doesn’t mean that we won’t.”
World of Warcraft is the only Blizzard title that even remotely touches F2P allowing you to play the game up until level 20.

Blizzard refused comment on the rumor.