NEWS
by Mark Barley
Modern Warfare 3 Hits $1 Billion In Sales In Merely 16 Days
Activision have announced that Infinity Ward's recently released war-time shooter, Call of Duty: Modern Warfare 3, has sold over $1 billion in sales as of the end of November.
“Engagement of our Call of Duty audience continues to rise around the world” said Acti CEO Bobby Kotick. “Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.”
Activision Publishing CEO Eric Hirshberg added: “Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty.
“And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style.”
Modern Warfare 3 released on November 8 and has since become the biggest selling piece of entertainment in history.
Activision Publishing CEO Eric Hirshberg added: “Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty.
“And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style.”