NEWS
by Mark Barley
Battlefield 3 Becomes EA's Fastest Selling Title Ever
Electronic Arts have announced that DICE's recently released war-time shooter title, Battlefield 3, has become the publisher's fastest selling title ever.
The company's internal estimates have the game selling over 5 million copies within its first week of release.
“From Tokyo to Los Angeles, Sydney to London, millions of fans have been playing all weekend long — we are overwhelmed by the global response to Battlefield 3,” said Patrick Soderlund, EVP of the EA.
“It is extremely gratifying to deliver an entertainment experience that delights our fans, and to have the opportunity to introduce new people to the franchise. Already, we are seeing unprecedented play times and online activity which is very rewarding. This launch solidifies Battlefield as a leading entertainment brand,” he said.
The game also held the top spot in last week's UK video game charts.
“It is extremely gratifying to deliver an entertainment experience that delights our fans, and to have the opportunity to introduce new people to the franchise. Already, we are seeing unprecedented play times and online activity which is very rewarding. This launch solidifies Battlefield as a leading entertainment brand,” he said.