NEWS
by Mark Barley
Crystal Dynamics Focusing On Tomb Raider The Brand
Crystal Dynamics have stated that they are no longer interested in focusing on the character Lara Croft but instead on focusing on the brand of Tomb Raider.
In an interview with Joystiq, Crystal Dynamics' global brand manager Karl Stewart stated,
“We’re not making a second one,” Stewart said. “We’re not making a second Lara. For us, that Lara Croft was, in a way, it was sort of the furthest possible extension of that iteration of Lara. Once we finished Guardian of Light, obviously we knew we were making this version of Tomb Raider.
“In business terms, it was very successful,. In terms of issues, the one issue that plagued us all the way through, which looking back we would’ve changed our minds to do other things, was definitely the online. I wish if we had the ability and had the information, we could’ve been a bit more transparent.”
Stewart did state that Lara Croft & The Guardian of Light was more of a "side project" for the studio and not so much for Tomb Raider's director Daniel Neuberger. “In business terms, it was very successful,. In terms of issues, the one issue that plagued us all the way through, which looking back we would’ve changed our minds to do other things, was definitely the online. I wish if we had the ability and had the information, we could’ve been a bit more transparent.”
Tomb Raider is out in the fall of 2012 for the PlayStation 3 and Xbox 360.