“It’s a great indicator in the interest level in the franchise,” he said. “We’re not that concerned about generating initial demand. For us it’s about creating the right experience for expanding from tier 1 and the tier 2 users to getting people who have never played an MMO before, but are interested in Star Wars, to engage and give it a try.”

“If we do that, our addressable market is well beyond 12 million people … into more of a general gamer population, pretty much anyone that has a minimum spec personal computer,” he said.