Far Cry 3 Coming to Xbox 360, PS3, and PC in 2012

Ubisoft unveiled the third entry in the Far Cry franchise earlier today at their E3 press conference. It's headed for all major HD platforms sometime next year.

The reveal trailer/demo showed the game's protagonist, Jason Brody (who I mistakenly heard called Jason Bourne and was thus very confused), listening to the ravings of a lunatic (presumably the antagonist), who rants about the definition of insanity and then pushes a cement brick, with Jason bound to it, off a cliff and into a reservoir. Jason struggled free and the demo player proceeded to power through a couple dozen of enemies before hijacking a helicopter and being shot down. The idea of insanity as doing the same thing over and over again and expecting it to just change is played on nicely, as the antagonist repeats something along the lines of "Have I told you the definition of insanity?" several times.

Look for more information on the game to come out before the conference's end.