NEWS

Welcome To The Jungle


The popular streaming service Twitch.tv has been the target of a lot of speculation in recent weeks. Rumors of a buyout by Google[/i had been running rampant, speculation on whether or not the purchase would be good or bad along with it. It turns out the rumors were wrong, partially. Twitch.tv has been bought by Amazon in a move that has surprised many people, as it was kept so tightly under wraps and Amazon isn't known for expressing major interests in the gaming community. Amazon was not the only company interested, as it appears the rumors of a Google buyout were not just whispers on the wind; at one point Google, Microsoft, and other companies had expressed interest. So what was the deciding factor? Twitch CEO Emett Shear released the following in a letter on the website;

Letter from the CEO
August 25, 2014

Dear Twitch Community,

Its almost unbelievable that slightly more than 3 years ago, Twitch didnt exist. The moment we launched, we knew we had stumbled across something special. But what followed surprised us as much as anyone else, and the impact its had on both the community and us has been truly profound.

Your talent, your passion, your dedication to gaming, your memes, your brilliance - these have made Twitch what it is today. Every day, we strive to live up to the standard set by you, the community. We want to create the very best place to share your gaming and life online, and that mission continues to guide us.

Together with you, weve found new ways of connecting developers and publishers with their fans. Weve created a whole new kind of career that lets people make a living sharing their love of games. Weve brought billions of hours of entertainment, laughter, joy and the occasional ragequit. I think we can all call that a pretty good start.

Today, Im pleased to announce weve been acquired by Amazon. We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster. Were keeping most everything the same: our office, our employees, our brand, and most importantly our independence. But with Amazons support well have the resources to bring you an even better Twitch.

I personally want to thank you, each and every member of the Twitch community, for what youve created. Thank you for putting your faith in us. Thank you for sticking with us through growing pains and stumbles. Thank you for bringing your very best to us and sharing it with the world. Thank you, from a group of gamers who never dreamed theyd get to help shape the face of the industry that we love so much.

Its dangerous to go alone. On behalf of myself and everyone else at Twitch, thank you for coming with us.

Emmett Shear, CEO


So in the end it didn't come down to a better offer of money, but the ability to remain themselves while still being able to utilize Amazon's resources. The statement seems like a somewhat kind-shot at Google and Microsoft both who with their successes do tend to stick their label and input on everything they own, as well as making unnecessary changes constantly (i.e. YouTube after partnering with Google).