Rumor: 'Mission Icefly' Slowly Reveals Halo 4

What is thought to be a viral ARG called 'Mission Icefly' is reportedly part of the marketing campaign for Halo 4. The evidence is strong, which makes the fact that testers are needed even more inviting!

Rumors are spreading around the internet after viral marketeers, 42 Entertainment, launched a new website under the codename Mission Icefly ( The site currently contains a countdown that is calling for test subjects for Mission Icefly which is an upcoming alternate reality game (ARG) developed by the company. Currently, the search for testers is restricted to a number of American cities, as follows: Los Angeles, Phoenix, Las Vegas, Portland, Dallas, Washington D.C., Nashville, Chicago, Denver, Orlando, Seattle, Boston, New York, San Francisco, and Atlanta.

Mission Icefly was first heard of publicly at Bonaroo after a number of ice flies, which were actually pieces of paper with an attached LED light, were dropped from the night sky.

The note attached to the flies, and included in the package that is sent to those who successfully sign up as a tester, reads:

We are both creatures of the senses, you and I we inhabit the same reality, simmering just below the perceivable world.


A number of flies were also given out to those who wore a special t-shirt with a bee hologram contained on it at Microsoft's E3 press conference this year.

Adding to the plot, 42 Entertainment were behind the Halo 2-related ARG,, which garnered a lot of interest and consequent hype around the 2004 sequel. The website slowly revealed more and more details about Halo 2 through a series of updates, and so it seems likely that Mission Icefly will do the same. So keep an eye out!

We have contacted 42 Entertainment regarding Mission Icefly and will update if and when we get a response. All things considered though, it seems very likely that Microsoft have hired 42 Entertainment to lead the way in launching the marketing campaign for Halo 4.

For more info, you would be best trying to sign up for Mission Icefly as a tester, you just have to pass the bizarre questionnaire to succeed. When the timer on the website hits zero, hopefully the Halo 4 hype will begin!