Sunflex Europe Teams up with EA

Hemer 14.01.2010 – The accessory manufacturer Sunflex Europe, known for its high tech gaming accessories that are produced under the snakebyte brand, today announce a three-year license agreement with Electronic Arts covering the EA SPORTS™ brand, including the EA SPORTS Active™ interactive fitness products.

Under the agreement, Sunflex Europe has the exclusive rights to distribute branded accessories for the Nintendo DS™, Nintendo DSi™, Wii™, PlayStation®3, PlayStation®2, PlayStation® Portable (PSP) System, Xbox 360® as well as the iPhone across Austria, Germany, France, Italy and Switzerland and non-exclusive rights for the rest of Europe and Australia. Sunflex Europe currently has over 20 products in development.

Mike Steup, executive director of Sunflex Europe GmbH: “We are glad to be able to offer our products with the world famous EA SPORTS brands to our customers in the near future. Additionally, there will be new perspectives and product ideas due to the licence agreement, for more intensive game play.”