WoW has not peaked, says Blizzard VP

In a recent interview with VG247, Blizzard Product Development Executive VP Frank Pearce insists that the company's massive online role-playing game will grow beyond the 11.5 million subscribers it reached in 2008.

"Whenever we launch an expansion we usually see some win-back from players who have set WoW aside temporarily," he said. "Hopefully we will get some people back from Cataclysm as well. I don’t think 11.5 million is a peak, necessarily, but there are certain things that we need to do and need to do well in order to see it go further."

Pearce also believes that the launch of Wrath of the Lich King in China will help the game's subscriber base grow.

No release date has been set for Cataclysm but, according to IndustryGamers, it's speculated to arrive later this year.