Bobby Kotick At It Again

The crazy outspoken CEO of Activision, Bobby Kotick, is at it again. This time while presenting at a technology conference in San Francisco, Kotick decided to let slip some of his big plans for the behemoth music franchise, Guitar Hero. Basically he expects, Guitar Hero and other Activision properties, to bypass the console space entirely, effectively un-tethering them from the likes of Microsoft, Nintendo and Sony.

It seems to me like Activision's success in recent years has gone directly to the head of Mr. Kotick and he is now saying his company is big enough to go it alone. Of course if games like Tony Hawk's Ride, DJ Hero and Call of Duty's Headlamp Edition sell as well as Kotick thinks they will this holiday season, it will be hard to question his crazy business plans.