Gaijin Games rebrands itself Choice Provisions

Gaijin Games, the developer of the popular Bit.Trip series, has decided to change its name to Choice Provisions.

According to the team blog, they wanted to avoid the negative connotations of the term 'gaijin', which translates from Japanese to mean 'foreigner.' Personally, I think Foreigner are a great band to be associated with, but I'm not in charge.

The name made sense, but it also carried somewhat of a negative connotation to it. No matter how you may feel about the word “gaijin” personally, I think it’s fair to say that some people out there view it as a negative term.

Being the upbeat, positive folks we are, the last thing we wanted was for people to be offended by our name. We are but humble purveyors of video games, and the end goal of all the work we do is to make people happy.

Along with their upbeat, positive new name, they've unveiled their horrifying new logo. If they're trying not to offend people, it seems like a strange decision to introduce something that wouldn't look out of place on the letterhead of a Satanic cult, but clearly they're trying something new.

Gaijin Games rebrands itself Choice Provisions

With the name change, they've also announced two upcoming titles - Laserlife and Tharsis - which will both be coming to Steam when they're done.

Laserlife will be "metaphysical journey of euphoric sights and euphonic sounds", while Tharsis "uses regular six-sided dice to model emergencies, repairs, research, collaboration, futility, and the madness that can only be achieved three days from the red planet with low air, no supplies, and an electrical fire in the greenhouse."

Future Bit.Trip games will still be released under the Gaijin moniker, but the new projects will be using the Choice Provisions name.