Sony "Not Worried" About Japanese PS Vita Sales
Sony Computer Entertainment of America's marketing director John Koller has stated that sales figures in Japan for the PS Vita are not a concern.
In an interview with
Gamespot at CES 2012 in Las Vegas, Koller said;
“If you look at the word-of-mouth factor, it’s really strong because people are bringing it home and really enjoying it."
“That satisfaction rate is really high. But also in terms of when we funnel in additional hardware units, that’ll dictate how many sales there are and how many sell through.
“We’re still in the first couple weeks, and we’re trying to get as many units into market as possible. We’re going to give it some time, but overall those numbers have been to forecast.”
Sales of the handheld in Japan were initially strong but fell off significantly in the second and third weeks. Koller is confident that first and third party software will drive sales of the PS Vita in the US and Europe.
“What we really wanted to do, and I think we learned from past, most recent, handheld device launches, is that you don’t want to launch strongly and then go dark for three or four months and have nothing,” he said.
“So in subsequent months for Vita, we have launch, then we have MLB, then we got Mortal Kombat, then Resistance, then Little Big Planet, then Call of Duty, and Assassin’s Creed.”
The PS Vita is out on February 22 in the US and Europe.
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