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EA Going All Out For Bulletstorm


If you've seen the Bulletstorm trailer then you know that the People Can Fly FPS is pretty balls-to-the-wall outrageous. Well, as it turns out, EA's marketing team that will be handling the game are pretty outrageous too.

Adrian Chmielarz, the studio's founder, recently said that EA was set to "market the f*** out of [the game]".
"We are pretty ballsy. "We definitely want a couple of million units sold.

"The first magic number is a million units. Surprisingly, not a lot of games are able to reach that. I'm hoping it's going to be huge, but I don't want to jinx it."
While Bulletstorm is built on Epic's Unreal Engine 3 and People Can Fly is owned by Epic Games, it doesn't mean that the game should be compared to another macho FPS exclusive to the Xbox.
"It's [Bulletstorm] multiplatform and there are more consoles out there at this point, but look what we're competing against: Gears 1 is six million units. That is crazy. We will see."
Chmielarz also said that he expects Bulletstorm's sales to stay strong by sturdy word of mouth.
"I'm not entirely sure about the initial sales. They're going to be strong because EA is dedicated to the title and they will market the f*** out of this title. They're going to be strong.

"But we're one of these few games that has a very long shelf life because the reaction we've seen, that once someone gets in contact with Bulletstorm comes out converted, that is an equivalent of the world of mouth that will happen. Once people start playing Bulletstorm, they'll go to their friend, 'Dude, you won't believe what happened in Bulletstorm.'

"Again, it's not me being coy. I'm not famous enough to be modest yet."
Bulletstorm is set to release in February for the Playstation 3 and Xbox 360.

Via Eurogamer