Halo: Reach To Be Microsoft's Biggest Marketing Campaign

Microsoft, in a recent interview with Advertising Age, has said that they will be spending the largest amount of money in the company's history on Halo: Reach's marketing campaign.

Microsoft's previous largest ad campaign was for Halo 3 which cost the company upwards of $6.5 million in 2007.

Sponsorship deals with Mountain Dew, Doritos, UFC, and tons of TV ads are planned in the coming weeks. The game is out on September 14 only for the Xbox 360.