“The agreement with Microsoft is, in order to participate in their hugely successful Summer of Arcade promotion, there is a window of exclusivity. That window of exclusivity is a set four weeks,” said Stewart.

“As with all arcade titles, irrespective of platform, you have to go through your submissions before they agree and approve a date.

“Unlike a disc based title where we can pick our window, you have to go by what the first parties approve and give you a date, to make sure you’re not coming out on the same day as five other titles. They like to manage the release window accordingly.”