Horse Armor Is Still Selling

Though it serves no functional purpose in-game, it appears Oblivion's Horse Armor DLC is still pulling its weight.

One of the original bits of cosmetic DLC came in the form of armor to change the look of your mount in The Elder Scrolls IV: Oblivion. First released in 2006 and priced at 200 Microsoft Points, it appears one of the most feverishly argued DLC packages released to date is still selling.

According to Bethesda vice-president Pete Hines:
"I swear to you I don't have the report in front of me, but multiple people bought horse armour yesterday! For some inexplicable reason. It happened, I promise.

Hines then went on to discuss Bethesda and DLC a bit further:
"So that sold, and Shivering Isles sold, and everything we did for Fallout 3 sold, so it's clear to us that what matters most is value - and whether it's value at the 10 dollar or 10 pound price point, or five pounds, or whatever it is, so long as it's good value, people will like it and buy it. "
"Really what we try to find the sweet spot for is: what does it cost, what do they get, and - something that's not often talked about, but that's important to us - how long will it take us to get it out?"

It's hard for people to argue that Bethesda doesn't support their games after release, given the bevy of content for both the Elder Scrolls and Fallout franchises, though few probably felt like the original contention point still had people pimping their ride today.
via OXM