In Activision Blizzard's investor relations conference call, ActiBliz's bigwigs were asked by analyst Tony Gikas about their 'comfort level' regarding some of their more expensive games, with a nod to those that include expensive peripherals. The company's president and CEO of publishing, Michael Griffith, was diplomatic, noting "very strong retailer acceptance and support for all parts of our plan, including ... our price points".

Bobby, however, is not one to mince words. "And Tony, you know if it was left to me, I would raise the prices even further." Apparently the £99.99 retailers are listing for Tony Hawk Ride and the $149 you'll pay for the 'prestige' release of Modern Warfare 2 (there's no solid UK price yet) aren't enough. Sometimes, we're surprised Kotick can even see, with all those dollar signs in his eyes...